Jordan × KAWS
fashion / Air Jordan / 22.3.17
KAWS and Jordan finally confirm the release of a collaborative Air Jordan IV and accompanying apparel range.
“We look for collaboration partners that meet our standard of greatness,” notes Gemo Wong, Senior Design Director for Special Projects at Jordan Brand. “Street art defies the traditional art canvas and can live anywhere. We look at our footwear design through the same lens, as an artistic expression on the streets. With KAWS, we create new connections and push the boundaries of our design thinking.”
Although KAWS has indeed worked with Nike on several projects in the past, this is his first encounter with Jordan Brand, and he remains among very few collaborators that have ever been invited to the Jordan roster. The resulting sneaker is bare of any traditional plastic details, and instead is entirely comprised of premium gray suede, right down to the cage. The pared-down color scheme pays homage to KAWS’ Companion characters and is finished with a glow-in-the-dark outsole. Naturally, KAWS’ “XX” is featured boldly on the heel in place of Jordan’s classic “Air” marking.
The accompanying apparel range includes a black satin coach jacket with red Jumpman and KAWS “XX” branding, as well as a black hoodie and T-shirt adorned with KAWS’ trademark hands and a clever “XX AIR” graphic. Finally, a five-panel cap rounds out the apparel component, as an acknowledgment that Donnelly is often seen wearing a simple black cap.
The Jordan x KAWS Capsule launches on March 28 in Greater China and March 31 for the rest of the world, with no word yet on pricing.
via — www.highsnobiety.com
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