design / The Bakery Design Studio / 17.12.16
NGRS is a recruitment firm, scouting top management for companies in various industries.
The logo is our take on a humble compass. It represents the ability of a great recruiter to search and to look in the right places, to avoid problems and find the best solution. As most of the company's staff are women we chose pink as a primary colour, which coincided with pink being used extensively in freshly designed interior of the Moscow office.
To balance out the candy pink colour, "The Bakery Design Studio", chose a very utilitarian sans serif typeface and designed a rigid grid to make all the communications look serious & professional.
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